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Cyber 5 2022: Amazon category winners

November 30, 2022
Online shoppers during Black Friday and Cyber Monday sales
Becky Carruthers
Written By
Becky Carruthers

It was another record-breaking year for the Cyber 5 shopping event with consumers spending $281 billion globally during Cyber Week (source: Salesforce) — up 2% from last year. Black Friday brought in $65.3 billion globally while Cyber Monday accounted for $46.2 billion in online sales. 

To better understand consumer demand, we analyzed the top 25 Movers & Shakers* across 12 categories on the world’s largest eCommerce retailer. Read on to see which products saw a sizable boost in rankings on Amazon during this highly competitive shopping period.

In the U.S., top performers ran the gamut from printers to pantry staples:

Screenshot 2022-11-30 at 10.23.31

Screenshot 2022-11-30 at 10.23.35

See all Amazon.com category winners using Profitero’s data set below:

*Movers and shakers on Amazon are defined as "Our biggest gainers in sales rank over the past 24 hours. Updated hourly."

 

In the U.K., tools and toys stole the show:

Screenshot 2022-11-30 at 16.54.24

Screenshot 2022-11-30 at 16.54.30

 

See all Amazon.co.uk category winners using Profitero’s data set below:

*Movers and shakers on Amazon are defined as "Our biggest gainers in sales rank over the past 24 hours. Updated hourly." 

Want a category-specific playbook that identifies & prioritizes the right levers to pull to win on Amazon? Learn more about Profitero’s Boost data solution here.

 

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