eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are.
There is no guarantee that someone buying toothpaste or dog food online will buy more than they did offline. But many shoppers will buy these products from Amazon and other online retailers.
Will they buy yours?
Reserve your seat at our live webinar on March 29, 10am EST with Profitero’s SVP Strategy and Insights Keith Anderson. Find out how the online channel is reshaping consumer behavior and impacting category and item migration to eCommerce – increasingly in consumables.
The key drivers of item and category migration online
How digital can help shoppers plan and execute store trips
Ways to redefine both category role and items’ role within categories