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Capitalizing on the eCommerce Opportunity in Japan

March 17, 2017
Mark Wilkinson
Written By
Mark Wilkinson

Profitero recently spoke at the Nielsen Japan Consumer 360 event, Nielsen’s annual event that seeks to connect consumer trends across industries – and the first time it has been brought to Japan.

It was fascinating to hear firsthand from many different companies (both global players and local giants in Japan), and to learn more about the opportunities and challenges they face within eCommerce.

Japan boasts one of the fastest growing and most ‘frictionless’ online retail markets in the world, with around 10% of all retail transactions now online.

eCommerce FMCG in Japan has much in common with other markets, particularly the UK: whilst still relatively small, it’s enjoying rapid growth, and retailers and brands are both looking for essential insights into how to win in the channel.

The average shopper in Japan has a relatively high disposable income and puts in long working hours, therefore eCommerce really delivers against consumer demand for convenience. 

Mobile is also key to driving growth: a recent report from Criteo shows that more than half (51%) of all retail eCommerce transactions in Japan took place on a mobile device in Q4 2016.

As with many markets, Amazon has an increasingly strong influence and was certainly top of the priority list of the brands we spoke to.

To help brands capitalize on the fast-growing eCommerce opportunity in Japan, Profitero has launched FastMovers reports for Amazon Japan, covering Beer & Spirits, Dog Food, Hair Care, Make Up and Skin Care. Click here to learn more about digital shelf analytics for Amazon Japan and the key differences with Amazon US and UK.

To download your complimentary Amazon FastMovers reports for Amazon Japan, and to register your interest in future reports, click here.

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