As Amazon breaks into the top 10 global retailers, suppliers are starting to build global Amazon go-to-market capabilities in the same way that they would approach Walmart, Carrefour, or Tesco.
The key to success for brands is understanding how best to work with Amazon. Optimizing product content, monitoring product reviews and ensuring full stock availability are three vital elements which can drive improved search results, better product visibility and ultimately, more sales.
At Kantar Retail’s Amazon Germany workshop this week, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl will present best practice examples on why discoverability in search is so critical, how to move shoppers from the consideration to purchase phase, as well as guidance on creating a clear 1P v 3P strategy to win the Amazon Buy Box.
Other key topics that will be discussed:
What are the fundamentals of Amazon’s business model and how are they evolving as the company grows?
What is the future of consumable business models for Amazon in Europe?
How can you build long term growth and (profitable) strategy with Amazon?
How are best-in-class suppliers innovating at the shelf and utilizing Amazon’s data assets to their advantage?