As growth in online CPG sales volume compounds from 1% of all CPG sales in 2014 to 5% in 2018, the digital shelf’s influence over offline sales is also accelerating — fast approaching 50% of all CPG sales.
With eCommerce fading as a standalone channel, how will the core disciplines of shopper marketing and insights evolve to keep pace?
Referencing fresh market data from Profitero’s eCommerce intelligence platform and with an emphasis on real-world applications of strategies for managing online product content, ratings and reviews, online positioning and more, the session will help attendees:
Learn how the core disciplines of shopper marketing and insights evolve to keep pace with technology-driven shifts in retailing
Explore which strategies, skill sets, KPIs and capabilities will position brands for outperformance
Discover where to focus now and where to invest next
Keith Anderson is VP of Strategy and Insights at Profitero, directing Profitero’s product strategy and premium analytics services. An industry analyst and trusted advisor for global retailers and brand owners, his insights on technology and retail have been featured in Financial Times, Re/Code, The Wall Street Journal, Forbes magazine and Shopper Marketing magazine.
Garrett Bluhm leads the strategy and direction of Hyland’s eCommerce and omnichannel efforts. Bluhm has spent most of his career in the digital eCommerce sales and marketing industry bringing with him experience and best practices of CPG industry eCommerce leaders Reckitt Benckiser and Unilever.