New IGD Figures Showcase Growth Potential for Online Grocery in the UK

October 22, 2015
Jannie Cahill
Written By
Jannie Cahill

At this week’s IGD Online & Digital Summit, IGD unveiled brand new data from its ShopperVista survey which highlights the massive growth potential for online grocery in the UK.

The UK already has one of the world’s most mature eCommerce grocery markets, and IGD predicts that online will be the fastest-growing part of the UK grocery market over the next five years – almost doubling in value from £8.9bn in April 2015 to £17.2bn by April 2020

However, these new ShopperVista statistics demonstrate the significant growth potential for online grocery uptake in the UK:

  • 42% of all grocery shoppers in the UK have indicated that they would consider converting to online shopping
  • 26% already class themselves as regular users of online grocery, while 11% of all shoppers say it is where they do most of their shopping
  • 33% of shoppers deem themselves lapsed online grocery shoppers. Nearly half (47%) of that group haven’t shopped online in the last year and 28% haven’t done so in the last two years

Online grocery shoppers also tend to be slightly more loyal, according to IGD ShopperVista, with 54% saying they are always loyal to the same retailer against 50% of in-store shoppers. There is also a trend to conduct larger shops online than in-store, with 80% of online grocery shoppers claiming to do their ‘big shop’ online.

Ben Miller, Director of Retail Insight at IGD, said: “Those shoppers who have lapsed from online – or never tried it in the first place – told us that lower delivery charges, better selection of quality products and more accuracy on ordering could encourage them to make the switch. Clearly, once shoppers have trialled online, many then use it as their main form of grocery shopping, demonstrating growing levels of convenience and loyalty.”

With Amazon recently testing the delivery of chilled products in the UK via its Prime Now program, and Aldi announcing it’s move into online next year, 2016 looks set to be another growth year for online grocery in the UK.

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