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Competitor Intelligence: Multichannel sales drives growth at Marks and Spencer

May 19, 2014
Written By

Two of the UK’s biggest high-street retailers, Marks and Spencer and Boots, have reported that multichannel sales are key to driving growth in their business – with Marks and Spencer reporting that multichannel sales were up 23% over the last year.
Marks and Spencer also announced that sales via mobile devices were up by more than 90%, with sales from tablets accounting for 25% of online sales – up from 15% on last year.

Marks and Spencer has reported that its online business now accounts for 16% of general merchandise sales, up 13% at the same time last year.

Multichannel has been key to this growth, with 55% of online purchases over the last year involving its stores: purchases either picked up in-store, or ordered in-store for home delivery.

Marks and Spencer also announced that sales via mobile devices were up by more than 90%, with sales from tablets accounting for 25% of online sales – up from 15% on last year.

Meanwhile, Alliance Boots has said it is at the point where they are reinventing their business model, in order to deliver sustained profit growth.

“In retail, this translates into accelerating our rapidly evolving health and beauty omnichannel offering in an integrated way, with even more differentiated products taolored to meet rapidly evolving customer behaviours and expectations.”

With ever-increasing numbers of consumers opting to shop online, Royal Mail has also just announced that it is to start delivering parcels and opening delivery offices on Sundays – in order to deliver greater flexibility to today’s omnichannel shopper.

To help retailers better understand how they can compete and win in today’s fast-moving world of omnichannel retail, don’t miss Profitero’s essential webinar on The Future of Pricing, featuring Forrester analyst Sucharita Mulpuru. Competitor price monitoring for retailers and brands

About Profitero

Profitero is the leading global provider of online insights and eCommerce intelligence for retailers and brands, offering the largest reach and scale of online data collection in the industry

We provide both brick-and-mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers including Staples, Sam’s Club, Waitrose, Worten and Ocado, rely on Profitero’s accurate and timely competitor intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

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