The last year has been punctuated by disruption – whether it was newcomers in the retail and manufacturing market, new consumer segments or the continued digital revolution. In 2017, historical sources of growth will shift, and companies will need to rethink their definitions and strategies to meet these changing needs in five key areas.
Nielsen’s VP Consumer Insights Jordan Rost shares the top five trends set to affect the U.S. landscape in 2017:
Multicultural: Identify changing multicultural identities, and how they influence flavor trends and cultural affinity groups
Retailer: Understand new retailer models, built on digital platforms, that are changing traditional definitions of retail
Health and wellness: Rethink what consumers view as “healthy” and how you can support those habits
Paths to purchase: Discover the most profitable way to market to consumers along the online and offline path to purchase and learn which category drivers matter the most
Meal consumption: Explore the shift between in-home and out-of-home dinings’ similarities and differences, as well as new meal occasions and snacking trends
The webinar materials are available for download at the end of the video.