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Profitero partners with European Supermarket Magazine to launch European price survey

March 26, 2014
Written By

Profitero is delighted to announce our partnership with European Supermarket Magazine (ESM), Europe’s must-read magazine for the European Supermarket sector. For the launch of our price survey, ESM reports on a selection of A-brand products and their varied prices in the UK, Ireland and France.

For the launch of the ESM-Profitero Pan-European Price Survey, Profitero compared the prices of selected A-brands at supermarkets in the UK, Ireland and France. From this initial sample survey, ESM analysed the results to understand how retailers are using prices in these three markets.

In the UK, regular promotions are an everyday strategy tool with prices often artificially low, albeit for a short time. In a survey of an identical basket of everyday baskets, from nappies to cereal, ESM analysis reveals that Sainsbury’s was 82% of the cost for a similar basket at Tesco.

However analysis of champagne brand Veuve Cliquot shows the largest disparity in price between the rival supermarkets (priced at €28.50 at Sainsbury’s and €44.92 at Tesco).

What ESM discovers to be most surprising is the price differential between Tesco UK and Tesco Ireland. In the same basket, only Sprite and Carte D’Or are more expensive to purchase in the UK, with all other products coming in at a higher cost if you were to purchase them at Tesco Ireland.

Profitero will be providing further data on A-brands and their prices across more European supermarkets for the next issue of ESM, so watch this space!

Profitero is the leading pan-European provider of online competitor pricing data to supermarkets across Europe. To find out how we enable retailers to make better informed and more profitable pricing decisions in order to drive sales and increase margins, email us at or visit Competitor price monitoring for retailers and brands

About Profitero

Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

More than 40 global retailers, including Staples, Sam’s Club, Tesco, Waitrose and Ocado, rely on Profitero Price Intelligence to:

  • Benchmark competitor prices
  • Manage their prices and promotions
  • Attract price sensitive shoppers
  • Negotiate better with suppliers.

Our pricing data can be seamlessly integrated into price optimization solutions such as Blue Yonder, Revionics and IBM DemandTec, to deliver more accurate and effective price optimization. Profitero is also the preferred supplier of online competitor pricing data to Nielsen’s retail customers across more than 100 countries.

To discover how Profitero can help make your pricing smarter, contact us at or visit

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