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Customer Success Story: UK’s top online pet healthcare retailer relies on Profitero for online price intelligence

January 11, 2014
Written By

MedicAnimal, the UK’s top online pet healthcare retailer and one of Europe’s largest and most trusted online retailers of veterinary products, has chosen Profitero to provide online competitor price intelligence to maximise their sales.

Monitoring the prices of more than 15,000 products every day was proving too difficult and time consuming for MedicAnimal. The online-only retailer decided to implement an online price intelligence solution which would enable them to quickly and easily benchmark prices across all of their product lines as frequently as they required.

Profitero was proven to deliver the most timely and accurate online competitor price intelligence in the marketplace, enabling MedicAnimal to react quickly to price changes. Profitero now provides MedicAnimal with daily intelligence on where the retailer is over or under-priced against their competitors so they can immediately adjust prices and maximise sales.

Toby France, MedicAnimal UK Country Manager, said: “The Internet empowers consumers to easily find and compare prices, which is why we believe it’s critical that we are as responsive as possible to ensure our pricing remains competitive and to maximise our sales potential. MedicAnimal needed a pricing solution that was accurate, reliable, with good functionality and responsive customer service at a reasonable price. Profitero best met all those requirements.”

Discover how Profitero delivers critical online pricing intelligence to more than 40 global retailers to help them stay price competitive across all channels. Email us at or visit to find out how we can help you drive sales and be successful in 2014. Online competitor price monitoring for retailers and brands

About Profitero

Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

More than 40 global retailers, including Staples, Sam’s Club, Tesco, Waitrose and Ocado, rely on Profitero Price Intelligence to:

  • Benchmark competitor prices
  • Manage their prices and promotions
  • Attract price sensitive shoppers
  • Negotiate better with suppliers.

Our pricing data can be seamlessly integrated into price optimization solutions such as Blue Yonder, Revionics and IBM DemandTec, to deliver more accurate and effective price optimization. Profitero is also the preferred supplier of online competitor pricing data to Nielsen’s retail customers across more than 100 countries.

To discover how Profitero can help make your pricing smarter, contact us at or visit

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