MedicAnimal, the UK’s top online pet healthcare retailer and one of Europe’s largest and most trusted online retailers of veterinary products, has chosen Profitero to provide online competitor price intelligence to maximise their sales.
Monitoring the prices of more than 15,000 products every day was proving too difficult and time consuming for MedicAnimal. The online-only retailer decided to implement an online price intelligence solution which would enable them to quickly and easily benchmark prices across all of their product lines as frequently as they required.
Profitero was proven to deliver the most timely and accurate online competitor price intelligence in the marketplace, enabling MedicAnimal to react quickly to price changes. Profitero now provides MedicAnimal with daily intelligence on where the retailer is over or under-priced against their competitors so they can immediately adjust prices and maximise sales.
Toby France, MedicAnimal UK Country Manager, said: “The Internet empowers consumers to easily find and compare prices, which is why we believe it’s critical that we are as responsive as possible to ensure our pricing remains competitive and to maximise our sales potential. MedicAnimal needed a pricing solution that was accurate, reliable, with good functionality and responsive customer service at a reasonable price. Profitero best met all those requirements.”
Profitero.com: Online competitor price monitoring for retailers and brands
Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.
Our pricing data can be seamlessly integrated into price optimization solutions such as Blue Yonder, Revionics and IBM DemandTec, to deliver more accurate and effective price optimization. Profitero is also the preferred supplier of online competitor pricing data to Nielsen’s retail customers across more than 100 countries.