UK supermarket Waitrose has announced that it aims to triple in size over the next 10 years to become a £15 billion-a-year business.
Waitrose uses Profitero Price Intelligence to power its Brand Price Match, which has seen the supermarket outperform the UK grocery market according to the latest Kantar Worldpanel data.
Waitrose, owned by the John Lewis Partnership, will invest £300 million each year to reach its £15 billion-a-year target. This investment will see the supermarket open 20 stores a year whilst also expanding its online business. Online sales rose 40.5 percent in the first half of this year, and are expected to reach £300 million by the financial year-end.
Managing Director Mark Price commented, “The reality is we have been outperforming our competitors for four and a half years now. We have grown at five, six, seven percent of the market as we have a great combination of value for money, aspirational quality and innovative products.”
Discover how Profitero provides reliable price intelligence to six of the top 10 European grocery retailers to help them grow sales. Contact email@example.com today.
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