Competitor Intelligence: Profitero customer Waitrose aiming to triple in size over the next 10 years

October 20, 2013
Profitero
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Profitero

UK supermarket Waitrose has announced that it aims to triple in size over the next 10 years to become a £15 billion-a-year business.
 
Waitrose uses Profitero Price Intelligence to power its Brand Price Match, which has seen the supermarket outperform the UK grocery market according to the latest Kantar Worldpanel data.

Waitrose, owned by the John Lewis Partnership, will invest £300 million each year to reach its £15 billion-a-year target. This investment will see the supermarket open 20 stores a year whilst also expanding its online business. Online sales rose 40.5 percent in the first half of this year, and are expected to reach £300 million by the financial year-end.

Managing Director Mark Price commented, “The reality is we have been outperforming our competitors for four and a half years now. We have grown at five, six, seven percent of the market as we have a great combination of value for money, aspirational quality and innovative products.”

Profitero Price Intelligence powers the Waitrose Brand Price Match, which is helping the supermarket attract more shoppers every week by delivering the best possible value to customers. Kantar Worldpanel’s latest grocery share figures for the 12 weeks ending 13 October 2013 reveals that Waitrose has outperformed the grocery market, growing by 7.6%.

Discover how Profitero provides reliable price intelligence to six of the top 10 European grocery retailers to help them grow sales. Contact sales@profitero.com today.

Profitero.com: Web based competitor monitoring for retailers and brands

About Profitero

Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

More than 40 global retailers, including Staples, Sam’s Club, Tesco, Waitrose and Ocado, rely on Profitero Price Intelligence to:

  • Benchmark competitor prices
  • Manage their prices and promotions
  • Attract price sensitive shoppers
  • Negotiate better with suppliers.

Our pricing data can be seamlessly integrated into price optimization solutions such as Blue Yonder, Revionics and IBM DemandTec, to deliver more accurate and effective price optimization. Profitero is also the preferred supplier of online competitor pricing data to Nielsen’s retail customers across more than 100 countries.

To discover how Profitero can help make your pricing smarter, contact us at sales@profitero.com or visit www.profitero.com.

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