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Profitero expands business with appointment of former Google sales manager

July 16, 2013
Written By

Profitero, the leader in global competitive price intelligence, today announced the appointment of Pieter Lemstra as Director of Sales. Pieter previously worked at search giant Google as Senior New Business Manager, where he was responsible for the targeting and acquisition of high potential and strategically important clients for the business.

Whilst at Google, Pieter specialised in the online retail sector where he was pivotal in pitching to, and collaborating with, C-level executives and top agencies in Europe and Africa. Pieter was also the project lead in charge of the best performing team in EMEA.

Commenting on the appointment, Volodymyr Pigrukh, CEO and co-founder of Profitero, said: “We are delighted to welcome Pieter to the team as we look to significantly ramp up the business, both in Europe and the US. In his time at Google, Pieter gained valuable insights into the fast-moving ecommerce industry. I’m confident that his knowledge of this dynamic sector, coupled with his proven sales acumen and consultative approach, will enable Profitero to significantly expand the business globally.”

Profitero offers the most advanced global price intelligence solution available in the market today, enabling retailers to make smarter decisions and grow sales. Profitero works with the world’s leading retailers, including Tesco, Ocado, Waitrose, Walmart-owned Sam’s Club and the Sonae Group, to benchmark themselves against their competitors, effectively manage prices and promotions, and ultimately attract price sensitive shoppers in order to grow sales and increase profit margins.

Profitero: Web based competitor monitoring for retailers and brands

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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