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Pricing Intelligence: Profitero increases security of its price intelligence application

May 5, 2013
Written By

Profitero today announced that it has increased the security of its price intelligence application, providing customers with the highest level of security for their price intelligence data.  No other competitive pricing intelligence provider currently provides an Extended Validation EV SSL Certificate.

An Extended Validation EV SSL Certificate is the next generation in standard security technology for a website, introduced to protect a website against phishing and other fraudulent activities. EV certificates require that organisations go through a vigorous validation process that meets the Extended Validation guidelines established by the Certificate Authority/Browser Forum to combat these threats.

By establishing stricter issuing criteria and requiring consistent application of those criteria by all participating Certificate Authorities, EV SSL Certificates are intended to restore confidence that a website operator is a legally established business with a veritable identity.

Commenting on the security update, Volodymyr Pigrukh, CEO and co-founder of Profitero, said: “Profitero understands the importance of building trust with our clients, and the addition of an Extended Validation Certificate on our website guarantees the highest level of security for our customers’ data. The green address bar of our price intelligence application allows our customers to easily see that they are connecting with an identify verified business, with the level of security of our site now comparable to security at payment website Paypal.”

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email web-based competitor price monitoring for retailers and brands

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