Get an accurate view of the market


Go quickly with automations and predictive data

Omni Transformation Assessment

See how you stack up against industry benchmarks with this 5-minute quiz.

Take the assessment →
Sign up for our newsletter | Subscribe →

Learn more about Profitero

We give you powerful visibility into your data and guidance to grow your sales faster.


America’s largest home furnishings store Nebraska Furniture Mart selects Profitero as its competitive pricing solution

May 12, 2013
Written By

Profitero, the global leader in competitive pricing intelligence, today announced that Nebraska Furniture Mart, America’s largest home furnishings store, has selected Profitero for its competitive pricing solution. Profitero is the most advanced pricing technology in the industry, monitoring the retail prices of millions of products and providing retailers with transparency across thousands of major retail websites.

Nebraska Furniture Mart operates the largest home furnishings store in North America and its main aim is to provide its customers with the best available prices every day. Profitero’s competitive pricing solution was selected as it offered the largest scale and reach in the United States, replacing two existing suppliers who were unable to provide data at the scale and frequency that was required.

Commenting on the announcement, Volodymyr Pigrukh, CEO and co-founder of Profitero, said: “Nebraska Furniture Mart selected Profitero as we are the recognised global leader for pricing intelligence due to our reliable data collection and unrivalled scale. Our technology is so advanced that we were able to replace two existing providers that Nebraska Furniture Mart had been using.

Walmart-owned Sam’s Club, as well as some of Europe’s biggest retail brands such as Tesco, Worten and Sonae Group, rely on Profitero price intelligence as a business critical service and a source of major competitive advantage. We are now excited about bringing our solution to many more retailers in the US who can also benefit from the most accurate pricing data in the industry, helping retailers to boost sales and increase their margins.”

“From the first contact with Profitero, they quickly understood the data feeds that Nebraska Furniture Mart required”, commented Mark Shaw, Appliance and Electronics Business Development Manager at Nebraska Furniture Mart. “The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.”

Profitero provides retailers with relevant, timely and accurate data which enables them to optimise their prices and remain competitive in today’s dynamic and omnichannel world. For more information on how Profitero can help your business achieve smarter pricing and grow sales, email web based competitor price monitoring for retailers and brands

About Nebraska Furniture Mart

Nebraska Furniture Mart was founded in 1937 in Omaha, Nebraska by Rose Blumkin in the basement of her husband’s pawn shop with a $500 investment. In 1983, investor Warren Buffett purchased a majority interest in Nebraska Furniture Mart and made it part of the Berkshire Hathaway family of companies. Today, Nebraska Furniture Mart has locations in Omaha, Nebraska, Des Moines, Iowa and Kansas City, Kansas. For more information on Nebraska Furniture Mart, visit

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

View all posts
Do Not Sell My Personal Information