Retailers change their products and prices continuously, particularly in the fiercely competitive consumer electronics industry. Keeping track of price changes is a time consuming and often complex process, especially if you’re a retailer who operates in multiple markets.
Discover how Profitero worked with European retailer Worten to ensure they deliver on their commitment to offer the lowest prices in both of their European markets.
Worten is the leading white goods, consumer electronics and entertainment chain in Portugal with over 120 outlets, and over 40 stores in Spain. For the last 10 years, the retailer has been committed to providing its customers with the best prices on the market. However, as the retailer operates in both Portugal and Spain, Worten was finding it increasingly difficult to monitor competitors in both countries and deliver on its price commitment.
The electronics retailer needed a price intelligence solution which was able to monitor prices and products in both Portuguese and Spanish, and also regularly monitor competitor promotions to ensure Worten’s prices were not being undercut. Profitero’s price intelligence data, delivered on a daily basis, was able to guarantee that the retailer was delivering best value to their customer base, both through its regular and promotional prices.
“Profitero’s flexible and adaptable solution is critical for us to be able to manage our pricing in such a competitive sector as consumer electronics”.
Online Marketing Manager, Worten.
Profitero.com web-based competitor price monitoring for retailers and brands
Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email firstname.lastname@example.org