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Profitero appoints former Hitwise Marketing Head as Chief Marketing Officer

March 10, 2013
Written By

Profitero, the leader in competitive pricing intelligence, today announced the appointment of Jannie Cahill as Chief Marketing Officer. Jannie was previously Head of Marketing at Hitwise, the online competitive intellligence service, where she was responsible for building the Hitwise brand in the UK. During her time there, she helped to develop a client base of more than 500 blue chip businesses and oversaw the development of the Hitwise brand from start-up to its subsequent acquisition by Experian.

Commenting on the appointment, Volodymyr Pigrukh, CEO and co-founder of Profitero, said: “Jannie brings to Profitero a wealth of knowledge in how to raise the profile of a fast growing business. Coupled with her expertise in understanding how to market online competitive intelligence data, we’re excited to have her on board to develop the Profitero brand. As evidenced by our growing client list of high street brands, the importance for retailers to monitor online prices in today’s dynamic, multichannel marketplace has never been greater”.

Profitero helps retailers and manufacturers maximise profits by analysing online competitive pricing. It offers the most advanced pricing intelligence solution available in the market today, monitoring over 40 million products across 3,500 websites daily. The service provides both retailers and manufacturers with relevant, timely and accurate data which enables them to optimise their prices and increase sales. Its customers include large scale global retailers and manufacturers such as Tesco, Ocado and Sam’s Club (owned by Walmart).

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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