Competitor Monitoring: Carrefour more than triples its profit

March 5, 2013
Profitero
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Profitero

Carrefour, Europe’s biggest supermarket chain, has recorded positive sales growth for the full year 2012. Sales grew 0.9% to EUR76.8 billion, whilst thanks to a series of divestments, the retailer’s net income soared more than three-fold to EUR1.23 billion, up from EUR371 million in 2011.

The French retailer, and the world’s second biggest retailer after US based Wal-Mart, is looking to refocus its efforts on markets where it thinks it can be among the leading retailers.

Sales in Europe, outside of France, fell 3.1%. However sales in France, which accounts for over 40% of Carrefour’s core profits, were up 0.5%.

“Performance in 2012 was solid”, said chief financial officer Pierre-Jean Sivignon. “In 2013, we will continue our efforts in an environment that remains difficult.”

Shares in the French retail giant rose after underlying annual profits beat analyst forecasts.

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Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com

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