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Pricing Intelligence: Best Buy To Make Price-Match Guarantee Permanent

February 18, 2013
Profitero
Written By
Profitero

Best Buy is to make its price-matching policy permanent from March . Introduced over the 2012 holiday period, the policy guarantees that the retailer will match the lowest price on offer for a product by an online or a bricks-and-mortar retailer if a shopper provides proof of the competitors’ price.

The retailer hopes that the new permanent policy will end showrooming – shoppers going into stores to carry out research on a product and buying it cheaper on the Internet. Best Buy will price match all of its local competitors, as well as 19 major web-based competitors, for all product categories as the customer requests it. Best Buy’s main rivals include Amazon.com and Walmart.com.

The price-match guarantee is available on Best Buy’s website for more than 1,000 Best Buy stores, more than 400 Best Buy Mobile standalone stores, and telephone-related orders. Target introduced a permanent price-matching policy in recent times.

© 2013 Profitero

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com

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