It’s back-to-school time. While we are hearing much about how consumers may have to deal with rising food prices as a result of the US drought, Irish food retailers are offering a range of competitively priced products to fill your child’s lunchbox this autumn.
Irish families could be dealt a further economic blow if food prices are to rise as experts are now predicting: a rise in the global price of ingredients for staples such as bread and pasta as well as meat is expected to trickle down to retailing in the near future.
Rising food prices – and fuel prices – means that Irish families are facing higher back-to-school costs than last year with many are admitting that the period being an increased burden on already stretched budgets. Parents are now using the Internet to carry out competitor price monitoring on back-to-school items.
To increase footfall into stores and grow sales online, Irish retailers are running many back-to-school deals. Ahead of the retail spree, Irish supermarket chain Superquinn, now part of the Musgrave Group, announced a new Fresh Price Cuts campaign across all of its stores.
Long-term price cuts of up to 40 per cent have been introduced to more than 200 fresh food items in the areas of bakery, meat, cheese, fruit and vegetables and cheese at Superquinn. Other retailers followed with tempting offers on back-to-school food products.
Profitero carried out a retail price intelligence exercise on popular lunchbox fillers at a selection of supermarkets and convenience stores operating in Ireland; this is what we found:
Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email email@example.com.