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Competitor Monitoring: Google Unveils Nexus 7 Tablet Device At $199

June 26, 2012
Written By

Google has launched the Nexus 7, its own-label tablet computer. Pricing intelligence shows the product retailing at $199.

Google has unveiled a tablet device to rival Apple’s iPad. The Nexus 7 comes with a 7-inch screen diagonally, smaller than the 10-inch iPad. The size of the device has led to commentators to suggest that it is more likely to challenge’s Kindle Fire, which is also seven inches.

The tablet has a Tegra 3 quad-core processor and a 12-core general processing unit. The display is 1280 x 800 HD. The tablet has a battery life of nine hours of video playback; it can last 300 hours on standby.

Nexus 7 will run the next version of the company’s Android Jelly Bean operating system. It will deliver Google Play content to users – the online store for music, films, books, games and apps. Google Chrome is the default browser on the Nexus 7.

The tablet has 8GB of memory for the $199 version — if you want 16 GB of memory, the prices jumps to $249. Hugo Barra, Google’s director of product management, has compared the Nexus 7’s form to that of a paperback book.

Now available for sale on the Google Play store with online shoppers already carying out competitor price monitoring for rivals’ products, the tablet will be shipped in mid-July. Purchasers receive credit of $25 for the Play store. The company made the tablet in collaboration with Asus.

Last week, Microsoft announced the launch of its private-label tablet, Surface.

© Profitero 2012

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About Profitero

Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit or email

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