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Competitor Monitoring: Profitero’s Supermarket Price Check

May 30, 2012
Written By

The Queen’s Diamond Jubilee will take place from June 2-5. With so many street parties planned for the celebrations, British supermarkets are hoping for a bumper spend over the holiday.

The Queen’s Diamond Jubilee will bring out the party spirit this week. With street parties taking place right across Britain over the four days of celebrations, communities are preparing by stocking up on bunting, sourcing tables and making lists of what food and drink to purchase in their local supermarkets for their street party.

The original street parties were held in times of austerity; the food was simple and consisted of what was available. For the Queen’s coronation in 1953, households were given an extra pound of sugar and 4 oz of margarine for the celebrations!

Modern-day street parties celebrate the traditional British food and drink as well as the presence of a barbecue in many cases. While some are planning to have the old-style offering of SPAM chopped pork and ham – along with the aptly-named Coronation Chicken – on the menu this weekend, leading supermarkets are all running competitively priced deals on more modern food offerings ahead of the street gatherings of friends, neighbours and workmates.

Approximately £823 million is expected to be spent in British supermarkets over the weekend. The leading grocery chains are reporting record sales ahead of the celebrations.

Profitero Private Label Price Check

Pork and Pickle Pies

Ocado (150g): £1.45

Sainsbury’s: (300g): £1.93

Tesco: (150g): £1.30

See below:

Sausage Rolls

Ocado (210g): £1.29

Sainsbury’s (396g): £1.60

Tesco (180g): £1.25

See below:

Fresh strawberries (organic)

Ocado (225g): £2.99

Sainsbury’s (300g): £2.50

Tesco (400g): £2.49

See below:

Clotted cream rice pudding

Ocado (2 x150g): £1.89

Sainsbury’s (2x125g): £1.60

Tesco (2x190g): £1.70

See below:

Bavaria Non-Alcoholic Beer

Ocado (6x330ml): £2.84

Sainsbury’s (6x330ml): £3.99

See below:

About Profitero

Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit or email

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