Eyes vs. Buys Index: UK Food & Beverage Edition

Co-authored with VIZIT

The formula for growing eCommerce sales is simple: get more eyeballs on your product pages, then get more of those eyeballs to convert.

Of course, that’s easier said than done. With more products being launched online every day, it’s getting harder and harder for brands to stand out in retailers' search results in order to win those eyeballs.

That's why we've teamed up with VIZIT and built the Eyes vs. Buys Index — to help food & beverage brands better evaluate and optimise their digital shelf health on Amazon.co.uk and Tesco.com by combining a view of their search performance and content performance together for the first time.