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Profitero Expands to Capitalize on eCommerce Opportunity in Japan

March 28, 2017
Jannie Cahill
Written By
Jannie Cahill

BOSTON and DUBLIN – March 28, 2017. eCommerce analytics company Profitero now offers digital shelf expertise for both global and local brands in Japan, the world’s fourth-largest eCommerce market. The company is producing FastMovers reports for Amazon Japan, which rank the best-selling products across key categories on Amazon, and at the same time has extended its successful alliance with global performance management company Nielsen to deliver tailored eCommerce solutions to support this unique and rapidly expanding market.

“No two eCommerce markets are the same, and our customers require in-depth insights that are specific to Japan,” said Vol Pigrukh, CEO and co-founder of Profitero. “To increase market share and gain a competitive advantage in Japan, our customers can now rely on Profitero’s digital shelf data to benchmark their eCommerce performance and drive sales growth.”

Profitero is packaging eCommerce insights tailored to this market, which, according to A.T. Kearney, is the fourth-largest eCommerce market behind China, the U.S. and the UK. The company recently added Amazon Japan to its widely-cited Amazon FastMovers report series, which is released monthly to show which products have the best sales performance across key categories on Amazon.

In its first Amazon Japan FastMovers report, Profitero analyzed the beer and spirits, dog food, hair care, makeup and skincare categories. The report showed a higher propensity for customer reviews among beer and spirits shoppers and a significantly lower number of skin care reviews (42 for each product, on average) when compared to Amazon U.S. (2,310 reviews) and the UK (457 reviews). Insights such as this will guide brands’ strategies for optimizing performance in the growing Japanese eCommerce market.

An increased focus on Japan is also important to Profitero’s strategic alliance with Nielsen, which already offers Profitero’s Digital Shelf 360 product suite to its global brand clients, helping them to correlate online performance with actual sales data. eMarketer estimates that despite having the world’s second-highest digital buyer penetration (82 percent), Japan’s online activity is geared toward local merchants and the country still has one of the lowest cross-border buyer penetration rates in the world. Digital shelf data is critical as more global companies seek to enter the Japanese market.

"Japan is such an important eCommerce market now, making it critical for our clients to understand the many dynamics of online sales and activation,” said Toshihiro Fukutoku, MD, Nielsen Japan.  “Our strategic alliance with Profitero lets us offer our clients a greater breadth of tried-and-tested eCommerce solutions, and provides new insights into Japan’s eCommerce landscape to help them grow and succeed online."

About Profitero

Profitero monitors what shoppers see and buy online, actively tracking more than 450 million products across more than 5,000 online stores for global consumer brands and retailers. Real-time e-commerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels.

Our proprietary digital monitoring technology is uniquely combined with sales data, ensuring that you maintain or increase market share. Many of the world’s leading brand manufacturers and retailers work with us to measure and improve their e-commerce performance, including General Mills, L’Oreal, Beiersdorf, Sam’s Club, Morrisons, Waitrose, Ocado, and Delhaize. For more information visit

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

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