eCommerce Academy will provide the foundational knowledge and skills brands need to succeed in the rapidly evolving digital marketplace
BOSTON, JULY 19 2018. Profitero and Path to Purchase Institute (P2PI) have teamed up to launch eCommerce Academy, the industry’s first comprehensive professional development program designed to help brands and manufacturers master the essential strategies, tactics and frameworks for driving eCommerce performance.
Oriented to new and intermediate eCommerce professionals in functions like eCommerce channel and account management and shopper marketing, the new program is developed by Profitero’s team of strategy and insights experts and will be offered by Path to Purchase Institute’s Leadership University through a series of live classroom and e-learning sessions.
“eCommerce, as pivotal as it is in driving growth in the modern retailing landscape, requires a new set of skills, tools and knowledge,” said Joan Driggs, Managing Director, Path to Purchase Institute. “We are excited to partner with Profitero to deliver professional development that offers manufacturers a comprehensive and practical way to ‘upskill’ their teams for eCommerce.”
“Profitero has developed an extensive set of fact-based frameworks and strategies for optimizing eCommerce sales, which are based on our proprietary data science methods and years of advising the world’s top brands,” said Keith Anderson, SVP Strategy & Insights at Profitero. “We’re excited to share these tools more broadly with the industry in an effort to help all brands and manufacturers win online.”
The first eCommerce Academy session will be held November 5-6, 2018 at the Westin O’Hare in Chicago, in conjunction with Path to Purchase’s eCommerce StratConn event. Participants will walk away with immediately applicable frameworks essential to driving performance with Amazon, Walmart.com, Jet, Kroger Clicklist and other online retailers.
Participants will learn:
The strategic role that eCommerce plays in brands’ growth plans;
How outperforming brands are structuring their teams for success;
Tools and capabilities in the modern eCommerce team’s toolkit and how to identify, select and deploy them;
How retailers and suppliers collaboratively plan and manage eCommerce;
How to continuously improve channel performance with a focus on fundamentals like availability, traffic, conversion, and profitability using proven strategies and tactics in areas like eCommerce SEO and SEM, product content, ratings and reviews, promotions, eCommerce shopper marketing, merchandising and supply chain.
Profitero is the eCommerce performance analytics platform of choice for leading brands around the world. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also enables brands to measure their Amazon sales & share performance, and is the only solution than can correlate Amazon sales & share performance with changes across the digital shelf. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Barilla, Beiersdorf, Edgewell, General Mills, Heineken, Kids II and L’Oreal.
About the Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practices that help define the ongoing evolution of consumer marketing and the overall shopping experience.
About Path to Purchase Leadership University
Path to Purchase Leadership University (P2PLU), launched in 2015, is the advanced learning division of the Path to Purchase Institute, an EnsembleIQ company. P2PLU is the only integrated end-to-end curriculum that builds shopper-centric knowledge and skills. Visit p2pi.org to learn more.
EnsembleIQ is the leading business intelligence platform serving the retail, consumer goods, health care, food service and hospitality industries focused on helping customers solve big problems with bold ideas. EnsembleIQ operates an integrated network of media brands across all retail sector and leverages its scale to inform, connect and provide actionable marketplace intelligence to help clients achieve growth. Visit www.ensembleiq.com.
EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. Visitwww.rfeip.com.