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International Food Retailer Delhaize Belgium Selects Profitero For Daily Competitor Pricing Intelligence

June 9, 2015

Profitero today announced that international food retailer Delhaize Belgium has become the latest supermarket to enlist Profitero’s price intelligence solution.

Following a comprehensive industry search and RFP process, Delhaize Belgium has selected Profitero to provide competitor price intelligence.

The international grocer chose Profitero for our proven expertise in working with global grocery retailers, our superior product matching technology, as well as Profitero’s customized solution tailored to the specific needs of Delhaize Belgium. Waitrose, Morrisons and Ocado are just some of the leading grocery retailers currently leveraging Profitero’s price intelligence solution.

“Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price,” said Kirsten Nijsten, director Business Strategy & Research at Delhaize Belgium. “It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.”

"Profitero is proud to welcome Delhaize Belgium to our fast-expanding and already impressive customer portfolio”, commented Pieter Lemstra, EMEA Director of Sales at Profitero. “We were selected for our unparalleled expertise in working with other supermarket chains across Europe and in the US, as well as our unique technical capabilities. For example, comparing products of varying units of measure and automatically calculating their pro-rated prices. The daily competitive insights that we are providing across thousands of SKUs will enable Delhaize Belgium to deliver a dynamic pricing strategy on both branded and private-label products, ensuring customers receive the right price at the right time.”

The Delhaize Group is headquartered in Belgium and operates in seven countries, including the U.S., and on three continents. It has 150,000 employees worldwide and $29.4 billion in revenues (2014). At the end of 2014, Delhaize Group's network consisted of 3,402 stores.

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