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The brand’s sell-out prices on Amazon 1P were decreased by the retailer and so the brand wanted to quantify the impact this had on their sales. However, intermittent Buy Box wins by third-party sellers complicated the analysis, as headline sales data did not consistently reflect the effect of the price change. This made it difficult to isolate whether the lowered price directly drove growth in 1P performance and overall sales velocity.
The brand worked with the Profitero+ insights team and digital shelf data to conduct a detailed analysis of the full period that the price was lowered, examining both sales performance and the underlying digital shelf signals that influence conversion. Profitero+ isolated 1P sales trends from third-party disruption to accurately measure the impact of the reduced sell-out price and give clarity to the brand.
Profitero+ analysis confirmed that the price drop led to a meaningful uplift across key commercial metrics. The brand achieved a 39% increase in average daily 1P € sales and a 45% increase in average daily unit sales during the period. Having the impact of the price change quantified whilst taking into account 3P winning the buy box has helped the brand with their long term portfolio strategy.
