Fortune 500 brand crafts a $1B+ eComm growth strategy

In today’s competitive environment, success depends on more than just showing up on the digital shelf — it requires the right metrics, eCommerce fluency, and investments. Yet many large manufacturers struggle to connect these pieces in a way that delivers measurable growth. 

Without clear KPIs, it’s difficult to assess performance or identify impactful investments. Without broad digital fluency across the organization, teams can underestimate eCommerce’s role in driving incremental sales. And without a focused retail media strategy, brands risk underinvesting in channels that influence shoppers at critical moments.

To build a strong foundation for digital success, the manufacturer needed an objective, data-driven roadmap toward sustainable growth. They turned to Profitero+ Strategic Advisory Services to help address areas of eComm underperformance and investment gaps at priority U.S. retail partners including Amazon, Walmart, Instacart, and Kroger.

Advisory ran a comprehensive eCommerce capabilities assessment, measuring performance across industry benchmarks as well as operational metrics including unauthorized 3P competition. The assessment uncovered foundational gaps in content and share of search, as well as a lack of KPIs to track eComm performance against and underinvestment in digital retail media. 

Advisory conducted a gap analysis and sized the opportunity across eight strategic eCommerce initiatives across snack food categories, modeling the impact of proposed actions including increased paid search investment. The manufacturer received a comprehensive roadmap to execute its growth initiatives by pursuing the most promising business opportunities.

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