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Confectioners need to act fast in developing eCommerce strategies, because even though online retail remains a small channel, it is rapidly evolving.
Profitero’s Director of Strategy and Insights EMEA Andrew Pearl was invited to speak at a recent panel at ISM 2017, the world’s largest confectionery fair.
Alongside speakers from Mars Germany and Chocri, all agreed that early movers in the category would reap benefits later.
Watch the video of their discussion:
You might also be interested in reading Profitero’s ‘5 tips to maximize confectionery sales online’.