Analyze, measure and enhance products’ positioning, pricing and performance
Optimize your outcomes at scale with data-driven retail media and content services
Uplevel your organization and get expert guidance on next best actions
Our experts and data are always making news.Explore our latest coverage.
Tune in to hear what’s relevant in eCommerce today for the world’s biggest brands.
We give you powerful visibility into your data and guidance to grow your sales faster.
Confectioners need to act fast in developing eCommerce strategies, because even though online retail remains a small channel, it is rapidly evolving.
Profitero’s Director of Strategy and Insights EMEA Andrew Pearl was invited to speak at a recent panel at ISM 2017, the world’s largest confectionery fair.
Alongside speakers from Mars Germany and Chocri, all agreed that early movers in the category would reap benefits later.
Watch the video of their discussion:
You might also be interested in reading Profitero’s ‘5 tips to maximize confectionery sales online’.