Analyze, measure and enhance products’ positioning, pricing and performance


Optimize your outcomes at scale with data-driven retail media and content services


Uplevel your organization and get expert guidance on next best actions


Tune in to hear what’s relevant in eCommerce today for the world’s biggest brands.

Listen now →
Sign up for our newsletter | Subscribe →

Learn more about Profitero

We give you powerful visibility into your data and guidance to grow your sales faster.


Why eCommerce Confectionery Strategies Shouldn’t be Put on Hold

March 6, 2017
Jannie Cahill
Written By
Jannie Cahill

Confectioners need to act fast in developing eCommerce strategies, because even though online retail remains a small channel, it is rapidly evolving.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl was invited to speak at a recent panel at ISM 2017, the world’s largest confectionery fair.

Alongside speakers from Mars Germany and Chocri, all agreed that early movers in the category would reap benefits later.

Watch the video of their discussion:

You might also be interested in reading Profitero’s ‘5 tips to maximize confectionery sales online’.

View all posts