Richard leads eCommerce capability development at General Mills. Prior to joining the eCommerce team two years ago, he held various positions in Shopper Insights, Consumer Insights, and Marketing. Before joining General Mills, Richard worked at Nestlé USA and in commercial banking. He has an MBA and BBA from the University of Michigan.
Keith Anderson, SVP Strategy & Insights, Profitero
Keith leads the continuous innovation and development of Profitero’s eCommerce analytics solution for brands and retailers, helping global companies gain a deeper understanding of their online presence to optimize both online and in-store sales. For more than 10 years, Keith has been a trusted advisor to global retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca Cola.