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White Paper: Building Your eCommerce Measurement Playbook

November 4, 2016
Andie Fortune
Written By
Andie Fortune


To make smart decisions about how your brand is performing online, you need data – the right data. How you collect this data and how you analyze it are key components of how well informed you and your colleagues will be as you guide your brand into the future.

It’s especially important that you arm yourself with key performance indicators (KPIs) that are built with the data needed to accurately and astutely monitor how your brand has been performing to date, and where it might be headed.

Through Nielsen and Profitero’s collective (and vast) experience in this space, we’ve identified 10 tips and insights for building a playbook that helps you create an eCommerce strategy—so you can catapult your brand in the right direction to capitalize on the growing digital opportunity.

Download our new white paper and you’ll learn:

  • What’s the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you’ll want to regularly employ
  • How new profitability models can beat disruptors to the punch

Register for the Fall LEAD Marketing Virtual Conference on November 16 at 12:30pm and hear Profitero’s SVP Strategy and Insights Keith Anderson and Nielsen’s VP Digital Measurement Justin Belgiano share guidance from the white paper.

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