We’re excited to announce Profitero’s brand new Podcast series. Collaborating with industry thought leaders and influencers, we give you the inside track on the latest eCommerce trends, presented by Keith Anderson.
Targeted at retail and CPG leaders, our podcast series discusses key market developments, interviews industry experts and operators, and shares insights and strategies for improving performance in the online channel.
Guest speakers: Melissa Burdick, Bill Bishop and Alex McCord
Melissa Burdick of the Mars Agency on how to optimize the Amazon opportunity. Melissa discusses how the CPG industry has evolved in its eCommerce capability over the last few years, the operational challenges that CPG companies face in embracing the online channel, as well as how brands can keep pace with Amazon’s continually emerging formats across Fresh, Pantry, Prime Now and Amazon.com.
The latest trends in online grocery with Bill Bishop of Brick Meets Click. With the number of US households buying groceries online increasing from 11 percent in 2013 to 21 percent in 2015, Keith and Bill discuss the growing importance for retailers to connect their digital and brick-and-mortar operations, the growth of click-and-collect, the future of dynamic pricing, as well as the changing role of category management.
Advice on how CPGs can grow their fair share of eCommerce sales with Alex McCord of Compass Marketing. Keith and Alex discuss Amazon’s expanding portfolio of formats like Pantry, Fresh and Prime Now, the growing need for cross-functional teams, as well as the role that private-label may play in CPG categories at Amazon.
Watch out for future episodes over the coming weeks – enjoy listening!