Most industry experts agree that eCommerce will be the main growth driver for CPG sales over the next few years. In fact, there is more than one good reason supporting this claim:
- Online CPG sales have been growing at a rate of approximately 15% annually since 2010, far outpacing brick and mortar stores.
- 25% of internet users worldwide have already tried buying CPG products online and 55% are planning to.
- CPG eCommerce will reach $130 billion globally by the end of 2025; more than twice today’s market size.
Yet, while these numbers show a huge opportunity for CPG companies, most of them are still reluctant to shift their resources from the tried-and-true brick and mortar channel. The question is, why? Well, some are hesitant to spend their marketing budgets on risky and unproven eCommerce initiatives; while others simply do not have the in-house expertise and proper infrastructures to succeed in this field.
However, with more and more consumers doing their shopping online, a lot of these companies risk stagnation, loss of share and even shrinking sales in the long run. eCommerce can become an important strategic pillar for a lot of CPG companies if only enough attention and resources are given to it. Want some proof? Check out this list of CPG companies that are successfully leveraging the eCommerce channel.