“eCommerce helps pet owners through giving them choice, particularly for those who need specialist diets that are difficult to source. Pet owners also need to buy a high volume of product compared to other categories, so eCommerce allows them to harness direct delivery and this facilitates sourcing products through the specialist pet trade rather than through normal supermarket shopping trips.” – Mike Nairn, Thistle Insight (formerly of Mars Petcare)
The pet industry is estimated to account for more than $60 billion in the US in 2015, up over $2 billion from the previous year. And according to Forrester, online sales of pet products now total $3.7 billion per year, a 76% increase since 2010.
With pet-related sales continuing to accelerate online, we’ve put together a selection of insights to help you better understand the key drivers of growth within the pet care category and tips on how to improve your eCommerce performance.
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