“For many people, having a baby is the gateway to online shopping. New mothers are 4 times more likely to buy their groceries online than the average person…The value of their basket also increases significantly. Both brands and retailers must therefore think about how they can differentiate their online proposition to appeal to these new moms and have strategies for locking in their lifetime loyalty.” Philip Walker, Senior eCommerce Manager, Danone Europe
Baby categories such as milk, food and diapers are all key entry categories for customers starting to buy groceries online – driven by value and convenience.
But how should brand manufacturers and retailers optimize their online strategy to capture their share of growth within this category?
Attend this webinar to hear industry experts from content26, dunnhumby and Profitero discuss:
Why the baby category is central to the growth of eCommerce
The purchase drivers that compel new parents to buy online
The importance of programs such as Amazon’s Subscribe and Save
Why ‘discoverability’ online is key
How online reviews and enhanced product content drive conversion