Profitero today announced the launch of Amazon FastMovers, the most comprehensive product benchmarking reports for Amazon. The monthly reports are designed to help brand manufacturers benchmark their competitors’ products and sell more effectively on Amazon.
Profitero provides the most comprehensive online monitoring solution, collecting online data on more than 275 million products every day. Its industry-leading technology powers the Amazon FastMovers reports, designed to help brand manufacturers benchmark competitors’ products across 12 key categories on Amazon US and Amazon UK.
Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best seller lists, checking more than 4.9 million products on Amazon US and more than 2.1 million products on Amazon UK daily.
Products’ performance are then analyzed to produce a cumulative ranking of best-selling products across categories including Baby, Clothing, Electronics, Grocery and Prime Pantry.
Produced monthly, Amazon FastMovers help brand manufacturers to:
Identify strong-selling new products in their category
Benchmark high-performing products’ pricing, pack configuration, ratings & reviews, and other attributes
Gauge the importance of participating in Amazon programs such as Subscribe & Save and Prime Pantry
Commenting on the launch of Profitero’s Amazon FastMovers, Keith Anderson, VP Strategy & Insights at Profitero said: “It’s becoming increasingly vital for brand manufacturers to gain a deeper understanding of their online presence – and optimizing their products’ performance on Amazon is pivotal to this. Our FastMovers reports are essential reading for any brand manufacturer who wants to more accurately benchmark their competitors’ products and understand how to become a category leader on the world’s most powerful eCommerce channel – Amazon.”
Profitero is the leading global provider of online insights and eCommerce intelligence for brands and retailers, collecting online data on more than 275 million products every day.
We provide both brick & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Morrisons, Walmart-owned Sam’s Club and Worten, rely on Profitero’s accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.
Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.