White Paper: Five Questions To Ask When Selecting a Price Intelligence and MAP Monitoring Solution

August 13, 2014
Profitero
Written By
Profitero

With a growing number of brand manufacturers searching for technology to help them monitor and respond to competitors, download our new White Paper to help you select the right provider for your Price Intelligence and Map Monitoring needs.

Download White Paper

As price transparency increases and online marketplaces proliferate, a growing number of brand manufacturers are searching for technology to help them monitor and respond to competitors and to better understand how retailers are displaying, pricing, and promoting their brands online.  

Brand managers, commercial directors, category managers, and shopper marketers alike use these solutions to build and preserve brand equity, grow sales, optimize pricing and promotion, and enforce compliance with Minimum Advertised Price (MAP) policies. 

But as these tools have grown in importance, so too has the number of solution providers. How can you be sure that you’re selecting a provider that will meet your needs now and in the future? 

Download this Profitero White Paper to understand the five important questions you need to ask a prospective vendor before you sign the contract with them:

  1. How precise and accurate is your product-matching process for identical and similar items?
  2. What scale of monitoring is possible?
  3. How long does the setup process take?
  4. How robust is reporting?
  5. What resources will I need to invest to use the solution?

About Profitero

Profitero collects online data on more than 250 million products every day, delivering global online insights and eCommerce intelligence to the world’s biggest retailers and brands.

We provide both brick & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Walmart-owned Sam’s Club and Worten, rely on Profitero’s accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

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