Price Intelligence: Profitero releases new study – “Seizing The Showrooming Opportunity”

September 11, 2013
Profitero
Written By
Profitero

Pricing is continuing to change the world of retail. Smartphones, price transparency and online price comparison websites are revolutionising the industry – as is the growing trend of showrooming.

Profitero’s new White Paper: Seizing The Showrooming Opportunity – 5 Reasons Why You Need To Monitor Your Online Competitors’ Prices” outlines why retailers today need to be tracking their competitors if they are to win the pricing game.

Price sensitivity, increased consumer price transparency and price competitiveness – coupled with the growing threat from Amazon – mean it’s more critical than ever for retailers to get their pricing right.

For retailers to compete effectively, they need to have the intelligence to respond quickly to competitors’ price changes: to understand their pricing, product assortment, promotions and product availability.

Price intelligence is revolutionising how retailers are monitoring competitor prices, enabling them to make faster and smarter pricing decisions to attract today’s value-driven shopper.

Download this new White Paper from Profitero to understand why every retailer needs to track their competitors’ prices and discover:

  • Why it’s essential to ‘price right’
  • How you can win the pricing game
  • Ways to turn the showrooming threat into an opportunity
  • The importance of adjusting your prices 24/7 or risk sales
  • How to increase sales and profit margins
Profitero Price Intelligence provides essential insight into Amazon’s prices

About Profitero

Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

To discover how Profitero can help make your pricing smarter, contact us at sales@profitero.com or visit www.profitero.com.

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