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Retail Intelligence: US Shoppers To Spend $707 Million On Chocolate For Valentine’s Day – Nielsen

February 13, 2013
Written By

US consumers will send more than $707 million on chocolates and more than $23 million of sparkling wine for Valentine’s Day, according to global research firm Nielsen.

February 13 is the the biggest shopping day for buying sweets and chocolates, revealed Nielsen, with February 15, the day after Valentine’s Day, being the second-most important shopping day in February.

This month is also the best-selling period of the year for sales of sparkling moscato.

The average price of rose sparkling wine rises eight per cent during the period. Over the Valentine’s festivities, Americans stick to “tried and true types of sparkling wine”, says Danny Brager, vice president of beverage alcohol, Nielsen.

© 2013 Profitero

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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