US consumers will send more than $707 million on chocolates and more than $23 million of sparkling wine for Valentine’s Day, according to global research firm Nielsen.
February 13 is the the biggest shopping day for buying sweets and chocolates, revealed Nielsen, with February 15, the day after Valentine’s Day, being the second-most important shopping day in February.
This month is also the best-selling period of the year for sales of sparkling moscato.
The average price of rose sparkling wine rises eight per cent during the period. Over the Valentine’s festivities, Americans stick to “tried and true types of sparkling wine”, says Danny Brager, vice president of beverage alcohol, Nielsen.
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