Retail Intelligence: 36% Of US Internet Retailers Say Mobile Traffic Helped Conversion Rate – Shop.org Study

January 13, 2013
Profitero
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Profitero

According to the 2013 Shop.org/Forrester Research’s State Of Retailing Online survey, 36 per cent of Internet retailers say that mobile sales and traffic helped overall web conversion rate over the past year. 
The study revealed how Internet retailers experienced sales growth of 28 per cent in 2012 on a like-for-like basis. 

While mCommerce forecasts stated that less than 5 per cent of eCommerce sales come from mobiles, on average, retailers enjoyed a 129 per cent rise in sales from mobile phones and a 178 per cent increase from tablets on a year-on-year basis.

For the coming year, 51 per cent of retailers say their top priority is site optimization – enhancing product detail pages, improving the checkout process, offering alternative methods of payments, user experience and testing. Meanwhile, 27 per cent say that website redesign – changing the “look and feel” of the site would be top of their To-Do list for 2013.

“While direct mobile commerce is still small, mobile services are now an established and significant part of the shopping experience,” said Vicki Cantrell, executive director at Shop.org.

“Retailers this year are smartly investing to create a holistic customer experience across stores, desktop, and mobile to improve conversion rates, grow crucial repeat customer business, and even capture their share of customer demand from international markets.”

The “back to basics” emphasis on customer experience and increasing web conversion comes as shoppers become increasingly connected wherever they go, said the two groups in a statement.

Click here to view see the full Shop.org/Forrester report.

© 2013 Profitero

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