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Competitor Monitoring: Rakuten To Rename

January 12, 2013
Written By

Japan-based online retailing giant Rakuten is to rename as Rakuten Shopping. From January 31, the computer and general merchandise etailer will redirect to – i.e. Rakuten Shopping, the marketplace for online sellers to list their goods for sale.

“Rakuten’s core business is a B2B2C marketplace model that we established in Japan and are exporting around the world,” says Mark Kirschner of Rakuten Inc. “We are really very focused on expanding our scope, our scale and our geography.” Rakuten’s, the UK eCommerce and marketplace website, will also cease direct sales operations to focus on its marketplace.

Third-party sellers will pay Rakuten a commission on each product they sell on the website. Rakuten purchased for $250 million in 2011. The company bought in the same year for approximately $39 million.

© 2013 Profitero

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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