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Competitor Monitoring: Sligro Takes Stake In Superdirect.com

January 19, 2013
Profitero
Written By
Profitero

Dutch retailer and foodservice group Sligro has moved into eCommerce with the purchase of a 25 per cent stake in online grocery operation Superdirect.com. The supermarket operator and wholesaler also supplies products to the pure-play online retailer. Sligro will now act as the main supplier to Superdirect, according to media reports.

Earlier this month, Sligro said it gained market share in 2012. For the 12 months to December 31, net sales increased by 1.9 per cent on the previous year, to 2.47 billion with sales driven by its foodservice business and food retail pision.

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