The UK’s online retail market will grow by 12 per cent in 2013, with consumers spending £87 billion online, according to the latest forecasts from eCommerce industry association IMRG and consultancy firm Capgemini. The IMRG Capgemini e-Retail Sales Index recorded 17.5 per cent year-on-year growth in online retail sales. This equated to 12 per cent growth in December from the previous month.
“Consumers carry out a lot of research prior to making a purchase, so in order to secure their custom, the challenge to retailers is around providing both the value and the experience that will make them stand out from the competition,” said Andrew McClelland, chief operations and policy officer at IMRG. “We are forecasting 12 per cent growth for the market in 2013 as consumers look to get maximum value from every transaction.”
“Retailers will adopt a more connected retail model, merging the physical shopping experience with an online one,” said Chris Webster, head of retail and technology at Capgemini. Consumers spent an estimated £78 billion on online shopping in 2012.
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