Discount retailer Poundland is considering the introduction of an own-brand food range to its 400 stores across the UK. Poundland currently sells private-label products in the areas of confectionery and general merchandise; 100 new lines were added to its food offer last week.
Speaking to Retail Week, Poundland trading director Richard Lancaster said, “Whether we go into private label is under review at this stage.” Customers love the value of the offer on own brand, he explained. “We need to find out whether it will be right for our customers.”
He said it was too early to say what type of products would be included in the range, but they had ruled out offering frozen food to customers. The news is in line with current trends of more and more private-label food ranges being introduced to the market.
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