Retail Intelligence: Poundland Considers Private-Label Food Range

December 10, 2012
Profitero
Written By
Profitero

Discount retailer Poundland is considering the introduction of an own-brand food range to its 400 stores across the UK.
Poundland currently sells private-label products in the areas of confectionery and general merchandise; 100 new lines were added to its food offer last week.

Speaking to Retail Week, Poundland trading director Richard Lancaster said, “Whether we go into private label is under review at this stage.” Customers love the value of the offer on own brand, he explained. “We need to find out whether it will be right for our customers.”

He said it was too early to say what type of products would be included in the range, but they had ruled out offering frozen food to customers. The news is in line with current trends of more and more private-label food ranges being introduced to the market.

Profitero’s matching technology works very well for branded and private-label products. Profitero is the only provider of retail price monitoring for own-label products in the market. The competitor price monitoring technology has the ability to match and normalise weight and volume for private-label competitor matches at scale – pricing intelligence to help retailers and brands benchmark product pricing against the competition with ease.

© 2012 Profitero

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com

View all posts