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Competitor Monitoring: Tesco Considering All Options For Fresh & Easy

December 3, 2012
Written By

UK retailing giant Tesco has launched a strategic review of Fresh & Easy, its US-based supermarket chain.

The company has already been approached with offers with the Financial Times newspaper suggesting that US-based retailer Walmart would be a logical buyer for the business.

“We have had a number of approaches from parties interested in acquiring either all or part of Fresh & Easy, or in partnering with us to develop the Fresh & Easy business,” the company said in a statement.

“Whilst the business has many positives, its journey to scale and acceptable returns will take too long relative to other opportunities. I have therefore decided to conduct a strategic review of Fresh & Easy, with all options under consideration,” said Phillip Clarke, CEO of Tesco.

The retailer launched its Fresh & Easy business in 2007 with around 200 stores now operating in Arizona, California and Nevada.

© 2012 Profitero

About Profitero

Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit or email

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