The Profitero+ Benchmark Study 2025—our ninth annual analysis — clearly shows that leaders are not defined by bigger budgets. They are defined by organizational DNA that makes connectivity and adaptability habitual.
We call this the D.N.A. Framework:
- D – Design for Integration
- N – Nurture Partnerships
- A – Activate with Intelligence
Join us at 9:30-10:30AM EST / 2:30-3:30PM BST on October 22nd, to hear our team of experts take you through this year's findings and what it means for brands, including:
- Design your org for growth – Learn how leaders prioritize integration through Centers of Excellence, aligned KPIs, and unified accountability
- Turn retailers into partners – Discover how top brands elevate collaboration with omnichannel category management, integrated JBPs, and strategies to defend against private label
- Activate with intelligence – See how frontrunners flex retail media and embed data + AI to work smarter, not harder