Finding harmony: How to bridge the gap between traffic and conversion to maximize media ROI

November 17, 2025

Still treating traffic and conversion as separate battles? Download our lightning talk from Amazon unBoxed and discover best practices to close the ROI gap and drive outsized results by aligning three critical levers: campaigns, catalog and content. Through new research and real-world examples, learn actionable strategies to unlock sustained growth by closing the loop and connecting your media execution with digital shelf performance.

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