BOSTON -- August 25, 2021: Profitero, the leader in actionable eCommerce insights for the world’s most successful consumer brands, has joined the Amazon Advertising Partner Network, becoming one of a select few measurement providers accepted to the program.
Through this partnership, Profitero will gain access to Amazon Advertising’s APIs and be able to more easily collaborate with Amazon and its other partners to develop innovative measurement and optimization solutions to drive growth for brands.
“The Amazon Advertising Partner Network is a highly selective program that only the most trusted data partners get to join, so to say we are honored and excited would be an understatement,” said Bryan Wiener, Profitero’s CEO. “This partnership provides the opportunity to unlock full access to Amazon’s advertising data, allowing us to improve the stability, consistency and reliability of our already best-in-class sales and digital shelf measurement solutions for clients. The partnership also allows us to explore stronger integrations between our digital shelf analytics and Amazon’s advertising performance data, driving even more growth and ROI.”