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Tokmanni Group, Finland’s Largest Discount Retailer, Selects Profitero to Stay Ahead on Price

November 11, 2014

Profitero, the leading global provider of eCommerce intelligence for retailers and brands, today reports that Finland’s largest discount retailer, the Tokmanni Group, has enlisted Profitero’s price intelligence solution for its online store TokNet.

The Tokmanni Group selected Profitero for its industry-leading online data collection capability, its proven expertise in delivering the highest quality product-matching, as well as Profitero's unique ability to collect prices in any country or language, including Finland.

Profitero’s powerful price intelligence solution enables the discount retailer to monitor the online prices of its Key Value Items (KVIs) at competitor retailers and thereby guarantee that its customers benefit from the most competitive prices in the marketplace.

“Our mission is to offer an extensive range of quality products at affordable prices. In order to deliver on our commitment to lower prices, we chose to partner with Profitero as its solution met our key requirements: the capability to collect market pricing data in Finland, as well as Profitero’s proven product-matching accuracy across thousands of various products. We are confident that Profitero is the right partner to help us deliver the best value to our customers by ensuring we’re never beaten on price,” said Jari Laine, Development Director, Tokmanni Group.

“Profitero is delighted to welcome the Tokmanni Group to our rapidly growing portfolio of retailers who have selected Profitero as their price intelligence partner. Our unrivalled ability to monitor online competitor prices in any country or language - enabling retailers to more efficiently manage their prices both online as well as in-store - coupled with the proven accuracy of our product matching capability, clearly sets us apart from other solution providers in the market,” said Pieter Lemstra, Director of Sales, Profitero. “We look forward to helping the Tokmanni Group continue its customer pledge of providing the most competitive prices in Finland.”

About Profitero

Profitero is the leading global provider of eCommerce intelligence for retailers and brands, collecting online data on more than 275 million products every day.

We provide both brick & mortar and online retailers with their competitors' prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Morrisons, Walmart-owned Sam’s Club and Worten, rely on Profitero's accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

For more information email sales(at)profitero(dot)com or visit

About Tokmanni Group

The Tokmanni Group is Finland’s largest discount retailer. The Group has a total of 149 stores in five different store chains: Tokmanni, Tarjoustalo, Robinhood, Maxi-Makasiini and Maxi-Kodintukku.

In addition to the store chain, the Group also includes the TokNet online store. The Group’s mission is to offer an extensive range of quality products at affordable prices. Thanks to professional and skilled personnel, a well-organised purchasing organisation and an efficient logistics system, the Group's network of stores is able to offer its customers a wide range of both Finnish and international brand products.

In 2013, Group sales amounted to 711 million euros and Tokmanni employs approximately 3 000 employees.

For more information visit

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