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Profitero Appoints Industry Veteran Keith Anderson as VP, Strategy & Insights

July 16, 2014

Profitero, the leading global provider of online insights and eCommerce intelligence for retailers and brands, today announced the appointment of Keith Anderson as VP, Strategy & Insights.

A recognised industry thought leader, Keith Anderson has been at the vanguard of helping global companies grow their eCommerce presence and sales for the past 10 years. In this newly created role, Keith will lead the continuous innovation of Profitero's online solutions, helping global retailers and brands gain a deeper understanding of their online presence in order to optimise both their online and in-store sales.

Keith previously led the Digital Advisory Practice for RetailNetGroup, a global retail and technology strategy advisory firm, and is a renowned commentator and advisor on eCommerce and digital shopper trends. Whilst at RetailNetGroup, Keith advised large-scale retailers and consumer goods brands, including Walmart, Kroger, Procter & Gamble, Safeway, Coca-Cola, Unilever, Colgate-Palmolive, Kellogg’s and SC Johnson, on their eCommerce commercial strategy.

Commenting on the appointment, Vol Pigrukh, CEO and Co-Founder of Profitero, said: “We are delighted to welcome Keith on board as Profitero looks to scale online insights for retailers and brands. Recent figures from Kantar Worldpanel predict that eCommerce will account for $53 billion of global CPG sales by 2016 – an increase of $17 billion (47%) on the current $36 billion. We’re looking forward to leveraging Keith’s knowledge and expertise as we seek to enhance our online solutions, helping global retailers and brands navigate and succeed in the fast-growing online channel.”

“Having helped many leading brands prepare for and adapt to the demands of a digital world, I'm very aware of the gap between CPG companies' needs and available solutions. But what hooked me to Profitero were its technical capabilities”, said Keith Anderson. “Profitero already offers a leading price intelligence and MAP monitoring solution that consistently wins accolades for its accuracy and scalability--and I believe that the raw horsepower of Profitero's world-class development team is the strongest talent pool anywhere focused on providing global online insight to leading retailers and brands. I’m excited to be joining Profitero, where I'll be focused on continuously enhancing Profitero's online solutions and unlocking the value in its incredibly rich pool of real-time data.”

About Profitero

Profitero is the leading global provider of online insights and eCommerce intelligence for retailers and brands, offering the largest reach and scale of online data collection in the industry.

We provide both brick & mortar and online retailers with their competitors' prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Walmart-owned Sam’s Club and Worten, rely on Profitero's accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

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